By: Kleer
Closing date of application: 16 April 2008
Commencement of trading: 18 April 2008
Established in 1995, China Zaino is the Number One backpack company in China, with the largest market share of 35.8% (in terms of 2006 revenue). They also began manufacturing luggage in September 2007.
Company background
- Their Dapai brand products is sold through distributors in over 3,000 concessionary retail outlets across 26 provinces / cities in PRC.
- Their primary market is the mid-range mass market consumer segment, thus their products are retailed at an affordable price range of RMB$50 - RMB$300 for backpacks and RMB$300 - RMB$700 for luggage.
- They introduce approx. 200 new designs annually to suit different consumers' tastes and needs.
Key Growth Plans:
- To expand their distribution network to more than 4,000 concessionary retail outlets by end 2008.
- To aggressively expand their production capacity by 1) purchasing new plants and machinery, 2) increasing the number of production staff and shifts, 3) acquisition of synergistic companies, and 4) construction of new production plants.
Growth Prospects: Read more...
