By: Adrian Khiat
One of my usual past-time is to read Newspaper and Financial magazines. Financial Advisers from different companies are frequently invited to give their views on specific case studies. These article sometimes introduce the adviser before or after their views are posted. Many times, the sales achievement are more emphasized than their qualification and experiences. One particular sales achievement they always emphasize is the MDRT or the COT. They always emphasize this Adviser "XXX" achieved the MDRT XX years consecutively and Life member of the XXX club of the company, etc. When they put qualification, they sometimes actually only holds a AFP or AFC, etc despite they being XX years in the business.
Are Sales achievement of an adviser so important to a client? Does an MDRT or COT adviser necessarily be better than one with none to shout about? We always see these advisers faces being published by major newspaper and their clients probably see them as more professional than those whose faces are not published.
I was being questioned by a prospect this morning. She wants to vet through my own financial plan including net worth, investment and insurance portfolio before allowing me to even meet her. She might be looking for a financially stable adviser or is looking for an adviser who are able to walk the talk. Read more...