Photo by Ghetu Daniel

When we make decisions we think we’re in control, making rational choices. But are we?

I recently came to know of an author, Dan Ariely, Professor of Behavioral Economics at Duke University. I watched one of his presentation and he gave some powerful examples of how many subconscious things affect our decision making process. As it will have a profound impact on our understanding towards making certain financial decisions, I thought I shared them with you as well.

Examples he gave on survey, statistics and “The Art Of Form Design”:

Are we really in control of our decisions when filling up a form, or taking a survey on a form that gets compiled into statistics? Read more…