Colgate is very big in toothpaste. This is something that is well-known but yet underrated. When I tell people Darlie also belongs to Colgate, most people are pleasantly surprised.
But what really surprised me was when I went down to my local supermarket and saw that the toothpaste segment basically sells just these 2 brands. I mean, Colgate and Darlie dominate the shelves! There are a few tubes of Sensodyne (by GSK), which is now competing with Colgate's own Sensitive Relief Pro. And there is kids' toothpaste. That's it. The rest is all Colgate.
Here's Colgate's market share in some of the world's biggest markets.
Australia 69%
Brazil 67%
Chile 33%
China 33%
Mexico 80%
Russia 33%
Singapore 80% (my personal guess)
UK 47%
US 35%
Isn't this co. amazing? This firm basically dictate what human beings should use when they brush their teeth.
Why can Colgate exert such dominance?
...
...But what really surprised me was when I went down to my local supermarket and saw that the toothpaste segment basically sells just these 2 brands. I mean, Colgate and Darlie dominate the shelves! There are a few tubes of Sensodyne (by GSK), which is now competing with Colgate's own Sensitive Relief Pro. And there is kids' toothpaste. That's it. The rest is all Colgate.
Here's Colgate's market share in some of the world's biggest markets.
Australia 69%
Brazil 67%
Chile 33%
China 33%
Mexico 80%
Russia 33%
Singapore 80% (my personal guess)
UK 47%
US 35%
Isn't this co. amazing? This firm basically dictate what human beings should use when they brush their teeth.
Why can Colgate exert such dominance?
...
