Peter Lynch, the most celebrated and successful fund manager, identified 13 attributes of a great stock to buy in his book, “One Up on Wall Street”.

1) Dull names

The company should have a dull name. This is one of the weirdest criteria that Peter has, why does a name got to do with the stock? His point is that a boring name will gather little interest from analysts. It is not attractive or professional to recommend a stock with a stupid name to a rich clients. Hence, it is likely to be lower priced. Peter pays attention to stocks that have dull and ridiculous names and invest in them provided they fulfil the other criteria.

2) Dull business

It will be a bonus if the company runs a dull business too. The point is the business should be so simple that it is dull and boring. He quoted “Crown, Cork, and ...