Read? Investing Made Simple by Uncle8888 (14) You can profit from the Power of Market Cycles I believe you may heard it many times - "You can't time the market!".  I think it is nonsense. At all times, market cycles exist in the real world. It is either big or small market cycles. Most of the time, you can't precisely time the high and low of each market cycles; but it doesn't mean you can't profit from the cyclical moves. A good understanding and full acceptance of market cycles in your investing Mind can be an essential tool for those who wish to hold high dividend yield and multi-baggers in your portfolio for long-term (e.g. more than 10 years) During a bull market you are more confident of buying as most people surrounding you are jolly making ......