From 1st August, property agents can no longer call themselves “Property Expert” and “Property Specialist”. The Council for Estate Agencies (CEA) issued two Practice Guidelines to promote ethical advertising in the real estate agency industry. These titles are supposed to be misleading?


I suppose we are quite used to such terms being thrown around already. Furthermore, I think the property industry is a far cry from an already regulated industry: the financial planning industry. This industry has financial planners, financial consultants, private wealth managers, investment specialists, insurance specialist, mortgage specialist, relationship managers, personal finance managers, MDRTs and even fake PhDs, just to name a few.

In addition, there is a parallel industry that is totally unregulated: the "financial" education industry. This one has absolutely the best names, Forex Masters, Property Black Belt, Options Guru, Award Winner Commodity Trader, Best Selling Author, Sun Tze Strategist, Warren ......