If you create a new product, you need to market it to create interest in order to sell it. No one will knock on your door and ask you if you have anything to sell to them. You need to reach out to the people, to the masses. Likewise, stocks have to be “advertised” to create buying interest. With thousands of stocks listed, how do you know which stocks you should be buying? I know that many people own stocks, but how many of them did their study before they buy? I can say a majority of them do not, they just listen to “advertisements” that convince them some stocks are better than others. Stocks “advertisements” can come in many forms. I shall list some examples below and you can add on to it. Media coverage This is the most powerful advertisement in my opinion. We are always hungry for ......