Apple has overthrown Exxon to be crowned the most valuable public company in the world.

The amazing thing is that Apple was close to bankruptcy 14 years ago, and despite the financial turmoil that has been plaguing the world this past 3 years, Apple shares have continued to defy gravity. I remembered that there was even a report that Apple holds more reserves that the US government.

What has made Apple so successful that we could learn from this awesome company?

Apple's blast off point was the highly acclaimed hit of the iPod. They marketed it as a status symbol, it became a "must have", it was cool and it is the clear choice when picking a mp3 player. There were dozens of players in the market already, but Apple somehow was able to capture the imagination and created so much buzz about its players. Some say is the quality ......