Groupon.com made coupon cutting digital and had gained popularity in recent years. I was looking at some demographics and data of Groupon users and I am amazed that I found affluent people tend to use Groupon more than the poor! Below are some of the interesting information:

1. Income

Amazingly, the use of Groupon rises with income. It seems like prudence is a requirement for wealth. People are wealthy because they practise a certain degree of prudence and this habit goes on even when their income increases.

2. Education

The number of graduate users overwhelms the non-graduates.

3. Ethnicity

I am not surprised that Asians are prudent people, especially the Chinese!

4. Gender

I am not surprised that females are more prudent than males.

5. Age

Older people seek for discounts, probably because they have lower income while the 35-49 age group has higher expenditure due to the need ...