in the recently released nielsen global consumer confidence index for singapore, it showed a drop to 94 points in the 3 months to september compared to the earlier quarter. this figure is even lower than the previous low of 96 in the 3rd quarter of 2009.
a number above 100 indicates positive consumer sentiment, while a figure below 100 indicates the opposite which is pessimism.
this survey is part of the nielsen global online survey which polled more than 28,000 consumers in 56 countries throughout the asia-pacific, europe, latin america, the middle east, africa and north america.
the top 3 concerns:
a. the economy (27%)
b. job security (20%) and
c. the increasing food prices (10%).
generally, approx 67% have indicated they plan to put spare cash into savings and 31% of consumers plan to invest in stocks and mutual funds which is much higher than the global average of ......