This morning Apple just announced the new iPAD. No more iPAD 1 or iPAD 2 but just called the new iPAD. What’s the big selling point?

• Its fatter
• Retina Display
• Quad Core Graphics processor

That’s all? but that is enough. What AAPL needs to do is to ensure they have a product that keeps up with competitors. They have already the majority of the market share. But their economic moat is they have a massive mind share premium. No matter what they came up with how small how insignificant that mind share premium will enable them to look more favorable against the competitor. Like what most analyst say, iPad is a market by itself. The rest of the tablets competes among themselves. The megatrend that I see

• laptops losing market share to the iPad or tablets because most of the stuff people do socially and web surfing can be carried ...

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