- Cheap Valuation - P/B, P/E, discount to NAV etc
- Business Economic Moats - high barrier to entry, unique product(s) or service(s) such that the company will always be needed and still be around for decades
- Growth - sustainable consistent growth
- Profitability - ROE, ROA, increasing FCF NOT net profit only, net profit margin
- Financial Health (net cash or little debt, unless company got high earning powers to offset)- see gearing, debt to equity, quick/current ratio, interest coverage ratio
- Dividend - 2-3% p.a. with <40% dividend payout ratio. History of increasing dividend payout ratio over the years as business grow
- Risks - think of negative aspects of business
- Management assessment - compensation(executive ...
"Stocks do well or poorly in the future because the businesses behind them do well or poorly - nothing more, and nothing less."
[Some famous investor said this phrase, you know who? I hope you know :)]
