Just saw a great video on TED. The speaker was Simon Sinek and he was sharing how leaders inspire by appealing to peoples' hearts and emotions. The way they do that is to "Start with Why". The leaders share with the people why they do the things they do. When people see and believe their causes, the inspiration follows.

He asked a question: "If you ask someone what his company does, he would have no trouble answering that, but few people would be able to answer WHY the company is doing what it is doing". The reason that a great company is able to keep growing sales and profits while their competition "cui" (ie falter) in the wind is because the company has a belief and that belief is what defines them and inspires people to believe in what they believe in.

He used Apple as an example as it ...