In my neighborhood there are three stalls selling economic rice. They are all selling around $4 each plate. One day, the stall that I've been buying for the past 4-5 yrs decided to change their price. They decided to import better rice and meat and fresher vegetables, with a catch of course. The catch being that they will reduce the quantity of the rice, the meat and the vegetables by about 1/6 of the original amount and it'll cost the same price. Despite being complained by consumers all over the neighborhood, the stall refused to budge with their plans. Their reason is that most consumers do not finish their plates and perhaps only 1% of the people buying their economic rice finish the entire plate. Since 99% of the people could not finish their plate, therefore they would not even notice if the amount of food on their plate is ......