I supposed a full analysis of Swatch and the Swiss watch industry would never be complete without talking about the two most prestigious brands: Rolex and Patek Philippe. Hence this post and the next are here to fill the gap. Interested readers can start from the first post on Swatch.Rolex is undoubtedly the most renowned brand in world of watches. In fact it's so popular that most youngsters today would eschew Rolex, believing that it's over exposed, too loud or simply too common. Some would even think that it has degraded to an "Uncle Brand". Only uncles who want to show off would buy that gold Rolex watch that is easily recognizable and the perfect way to brag about the wealth that they actually do not possess. I read at another blog where an avid watch lover blogger aptly wrote that ...