Personal Finance
9 faces of Singapore Consumer Credit Behaviour
By Gary Tay  •  December 16, 2012
Earlier this year, DP Credit Bureau, Singapore’s consumer credit bureau and an Experian company, revealed new insight into Singaporean consumer credit behaviour using a consumer classification system.   Mapping credit behaviour against consumer demographic and lifestyle profiles, the analysis paints a rich picture of Singaporeans today in terms of how different consumer groups manage their money and their credit. The 9 faces of Singapore are the following: 1) Affluent Elegance 2) Cosmopolitan Central 3) Upscale Pragmatists 4) Well heeled Clans 5) Cautious Community 6) Expanding Kinfolk 7) Contemporary Homemakers 8) Kopitiam Lifestyles 9) Working Class Traditionalists If you're a Singaporean, you'll probably be able to identify yourself among one of these categories. Do download the full report here....
Read the full article
By Gary Tay
LEAVE A COMMENT
LEAVE A COMMENT

Your email address will not be published.

*

Your Email Address will not be published
*

Read More Articles
More from thefinance