Don Peppers On Friday, 14th December 2012, Straits Times ran an article entitled “Don’t Pee in the Pool” in the “Opinion” section. It was about Don Peppers and his philosophy of doing business. Don Peppers is a marketing guru and was named among the world’s “Top 50 Business Brains” by Times of London. The article struck a chord with me and thus, I will be sharing some of the theories that the article talked about together with my own thoughts. Don Peppers has said that in the future, the fate of a business doing well depends on how much their customers trust them. This is due to the reason that rapid changes in technology have made consumers spoiled for choice that they filter what is good and what is not good based on how much ...