Just For Thinking ... Money, Saturday, January 5, 2013. ST When things looked bleak in 1980s, shipyard carved itself a niche. Mr Choo recalled: "In the 1980s, the Singapore environment for shipyards was very bad. We were told that the shipyard business is a sunset industry. "But, I told our guys the sun sets, the sun also rises. Two-thirds of the earth's surface is still covered by ocean." Keppel made a conscious effort to crave a niche. Mr Choo said: "You must choose battles that you can win." That's why we don't build tankers, bulk carriers and container ships. There, the Chinese and Koreans will eat our lunch. We choose rigs, FPSOs, specialised vessels, repair and conversion." (Createwealth8888: Chinese and Korean yards are moving up to eat Keppel's lunch. We should be watching closely on Keppel next move - those first of its kind innovative ideas ......