We often hear that we should not fall in love with stocks. What does this mean? "The most important thing to realise is simple: The stock doesn't know you own it. All those marvelous things or those terrible things that you feel about a stock, or a list of stocks... are unreciprocated by the stock or the group of stocks." - Adam Smith Basically, don't love things which can't love us in return. However, I am only human and cannot avoid loving and hating unappreciative things. I have no doubt that I made many decisions before based partially on my emotions. Could I continue to make emotional decisions? As long as I remain human, I could, of course. Recognizing that we are all emotive is an important step in becoming better investors. The challenge is in how to be more rational in our decision making process. Remembering that we ......