Introduction

Been some time since I was able to sit down and think about a company. I also been feeling that in the Singapore finance blog world, we are getting less and less of finance bloggers focusing on fundamentals and more on charts, talking about vague business prospects that cannot be quantify. I actually got complaints or hate mails that I don’t do that any more. Seems the last person who actively do that at A young singapore investor’s diary also had to cut short due to studies. Place is getting more lonely. Here is a tiny Hong Kong company recently listed that captured my attention. It looks potential to be a decent yielder with a competitive edge, judging by how its international competitors are doing.

Background

ASR founders Mr Yu and Mr Mak, were employed by AOE Freight in executive and operation functions in 2000-2001. Mr Yu was responsible ......