According to recruiting experts Hays in Singapore, the evolution of digital marketing is set to continue over the next decade and this will have a huge impact on the skills employers need. “As the business landscape shifts, marketers must evolve with the times in order to fully connect with their customers and drive business growth,” says Chris Mead, Regional Director of Hays in Singapore & Malaysia. “As marketing becomes more technology-based, harnessing and mastering ‘big data’ will be key to achieving competitive advantage. If companies are to remain market front-runners, they need to integrate their digital and social marketing channels into one customer journey. “To do this, they require candidates with integrated offline and online channel experience,” said ......