I like to keep my life simple. I try to avoid complications. Life, unfortunately, is rarely as simple as we would like it to be, isn't it? I am sure we want to keep stock investing simple as well but can it be simple? 1.  Focus on values and not prices. "Price is what you pay. Value is what you get." 2.  Focus on competitive advantage (economic moats). “In business, I look for economic castles protected by unbreachable moats." 3.  Focus on having a margin of safety. "The dumbest reason in the world to buy a stock is because it is going up." All quotations are, of course, Warren Buffett's......