Read? How to invest in Blue Chips and make money? To be successful long-term retail investors over several expected major market cycles in our lifetime, we must learn to look beyond the failures and successes of a few blue chips. Otherwise, those old uncles in KopiTiam and old aunties in Pasar who are still holding to their IPO lots of SIA, DBS, UOB, OCBC, JCC, F&B, APB can call themselves Investment Gurus. One of the most important lessons your old uncles and aunties might or should have taught you: Learn to overcome your ego of thinking that you are right and the market is wrong and average down until no return! Over long run, market is never wrong; only you are WRONG! The Maths in long-term investing is simple. When you are wrong; you can only lose 100% of your invested capital. But, no leverage!!! But, when you are right; you ......