There is enough noise when we evaluate what we would like to purchase. This whether it’s a computer or a piece of business that you would like to buy. Often the noise leads us astray and we make unwise purchases. There is a piece yesterday on Warren Buffett about him sharing his real estate investment. I think many can learn a lot of different things from this article. Specifically, Buffett is under no illusion about his great disadvantage in the area of competence. I felt that what swayed his purchase have always been that to make up for his lack of competence he always have the people to make up for it.

The ultimate criteria have always been “How much am I paying for that goose”

• You don’t need to be an expert in order to achieve satisfactory investment returns. But if you aren’t, you must recognize your ...

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