We live in a world that bombards with us with all sorts of marketing messages. We receive them across both online and offline media and also receive them via rebroadcast from friends and social platforms. When it comes to luxury goods, many corporations try to convince us that what they sell is not only something that will fulfill a consumption need we have, but that it can also maintain or even appreciate in value. So a consumable now becomes a financial investment. All the more reason to buy it! So are the corporations right? Strictly speaking, an investment is any asset that we buy in the hope that it will either appreciate in value in future and/or generate a reliable income into the future. So what are the issues when deciding if something is an investment? Only the rarest hold value Patek Philippe, Audemars Piguet, A. Lange & Söhne. ......