Let's move on to Part 2 of my Store Visit in Parkson, Kuala Lumpur.
For my readers who miss part one, you can find the information here: http://www.ktwealth.blogspot.sg/2014/01/my-store-visit-parkson-kuala-lumpur.html
In-store Promotion, Marketing and Branding
There are some catalog and booklets available that showcase the latest deals. During the Chinese New Year, Parkson launches hamper sets to mark the auspicious Year of the Horse. There are also discounted offers for various merchandises.
The problem is, the promotional materials are placed at the Customer Service Centre. One whole stack. It's not distributed to potential customers or placed in prominent points of attraction in the department store. For example, the decorated entrance of Parkson where you can have a table to place them or get Promoters to give out and talk about it. This is in consideration of the festive mood. The advertising visuals are printed in attractive designs and (Read more...)
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