Have you read today's Sunday Times? I did and I nearly choked on my coffee after reading the article. A Flawed Lesson? The story goes that Mr Goh told his colleague that his father held only three stocks - BAT Malaysia, UOB and Sime Darby.  Had Mr Goh stuck to his dad's stock picks, he would be a very rich man.  His colleague went on to investigate that since mid-1980s, UOB and BAT(M) had risen eightfold in share prices and Sime Darby four times.   Mr Goh described his failure to dollar-cost-average is the mistake. More specifically, Mr Goh and his father failed to buy MORE of the same counters over the years because their prices had risen way above our initial costs. He then lent support to a Motley Fool advice to novice investors:  "Dollar-cost average for your entire life and you will beat almost everyone who ...