I was researching for a new and exciting project over the weekend and came across the very interesting concept of money priming. Psychologist Kathleen Vohs from the University of Minnesota conducted a series of research investigating how a simple reminder of the concept of money affects people as they go about their every day life. She got unsuspecting participants to come into her lab and separated them into different groups. In one group, participants were subtly ‘primed’ and exposed to the concept of money. They were made to think about life with abundance financial resources, made to rearrange phases that were related to money (eg. I cashed a cheque), or made to sit near images of cash. Participants in the other group received no money primes whatsoever. They rearranged phases that were neutral (eg. I wrote a letter), or were exposed to money neutral images such as flowers. With that ......