When you think of Steve Jobs, which fits better? Visionary or Great Goal Setter?

What’s the Vision of the company you worked for?

(Student readers can refer to the annual reports of any listed company you currently vested in.)

What do you see?

It’s usually a few words that are vague and can mean anything right?

Now look down at the Mission Statement.

More words. Less broad. Less vague. But still can mean pretty much anything isn’t it?

Think for a minute why companies can’t be more specific like your X amounts in Y years financial freedom goals?

Why don’t they just say:

To grown the annual revenue from $100 million to $1 billion in 10 years?

To build 100 more stores in the next 5 years?

To increase the market share from 10% to 30% in 8 years?


We were already on the treadmill when in school. It’s the same treadmill when we worked for others after leaving school. We soon forget we were told how to speak, act, and think while running in the treadmill.

Isn’t it ironic that you find those seeking freedom from the treadmill are still using the same language and tools of that animal in the treadmill? They say they want to leave, yet they cling on to what they have gotten used to all their lives.

The tell tale signs? Once they hit their financial goals, they will move the goal posts. Running is all they know…

Don’t laugh. Wait till it happens to you and you will know how terrifying that feeling is when you can do whatever you like!? And no one to tell you what to do anymore!!!

What language and tools do land owners, shepherds, and puppet masters use?

Just look up.

P.S.  Readers may be interested in this old post for more context and examples:

Life goals – be as vague and broad as possible

Singapore Man of Leisure (welcome to my blog; just google it!)