We all want to be safe, successful, healthy, loved, respected, happy and fit. We all want enough money to buy whatever we want. We all want friends and fun and a clean world to enjoy them in. But if we all want the same thing why do we take so many opposite tacks to get there? ......
Seth Godin is an American entrepreuneur and author. His best selling books include ‘Tribes’, Linchpin’, ‘Purple Cow’ and All Marketeers are Liars’. Godin is a marketing guru and his insights on creating products, building a brand and communicating with customers are legendary. He is a maverick, but it is the ability to communicate his ideas in an easy to understand manner that wins him the biggest fans.
In his 2005 bestseller All Marketeers are Liars, Godin starts off the very first chapter by questioning the common assumption of human beings all wanting the same thing.