Hello all!

Recently I encountered a video documenting the Apple iPhone 6′s launch. Despite noting the main purpose of the film is to tape down the usually hidden and dark behind scenes of the product launches, I couldn’t stop to ponder for a while.

Is the company you consistently support, invest and fund doing an ethical business?

Look at the stuffs you have with you everyday. Your shirt, jeans, shoes, hair products, gadgets. To relentlessly reduce overhead costs, companies might threaten to force workers to speed up their productivity and lengthen their work time or they would get fired. To reduce material costs, companies might substitute for less economic friendly materials or reduce quality checks, more specifically serious when looking at food products.

So are principles of morality in businesses disregarded totally by consumers? Since most consumers are looking for less costly products?
Which brings us back to a common ...