Investing is easy. Or rather, the concept of investing is easy – we are business owners and it’s nothing more than that. How much would you buy a kid’s lemonade stand for? When the single lemonade stand becomes a million stands, the decision becomes more difficult as we get caught up with other technicalities. Sometimes, these technicalities become disconnect from the fundamental idea of being a business owner.  And even without it, the distinction between business owner and investor is usually blurred and forgotten, so I’m going to take it one step further to define business owner as a private business owner.  What does it mean to be a private business owner?

Understanding the business

This is pretty straightforward and a much hackneyed definition – one should fully understand the business of what one is investing in. As a private business owner, one should also be in for the ......