I love to eat Taiwanese Sun Cake. It is irresistibly sweet and fragrant.

Just a few months ago, the tainted oil scandal was unravelled in Taiwan and causing widespread mistrust and anger among consumers. I think I could have been one of the victims who had consumed tainted Sun Cake in my Taiwan trip last year.

Consumers have always trusted business owners to be ethical and believed the latter would provide the best for them. The benefit of the doubt was betrayed and utter disappointment followed with this scandal. Many feared the consumption of recycled oil which is not meant for human consumption would harm their health. No one knows the true effect and only time will tell.

Similarly, consumers have a lot of trust in the financial industry. We trust that they create useful products to meet our financial needs. We also trust that the financial advisors have our best interests at heart and recommend ...