Shares & Derivatives
Besides numbers, what to look for in an ARs
By Sillyinvestor  •  October 17, 2014
There is no end to numbers and ratio when I dig a company ARs. Maybe I share some of my thoughts when reading annual reports qualitatively. 1) management assessment of industry: You can also read about the management outlook. You can read if it's pessimism or optimism is valid. The safe approach is always to be conservative and surprise on the upside. But I have read reports where managements stick their head out and say their see growth pockets or headwinds. It is ok to be wrong ocassionally, we Are no oracles, but if they are right most of the time, it would be good. It is important that management is Ernest and sincere in their assessments, and not always give standard balance assessment. Remember a broken clock is right twice in a day. Although it might be difficult to understand when a CEO speak about specifics of the Industry ......
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By Sillyinvestor
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