Owning and maintaining a vehicle in Singapore is not just a casual choice of expenditure the average citizen can afford to make. In fact, even cab fares can sometimes be a pain to deal with financially when one has to contend with the living costs in one of the most expensive cities in the world. However, Singapore still maintains one of the most active taxi riderships in the world with over one million daily riders, and possesses a mighty impressive taxi to person ratio. So how does a budding new taxi service start-up that emerged only a couple of years ago expect to make foray into the already saturated Singaporean taxi service market? What Is Uber? Gather around, Singaporeans! I believe it’s time we have a little talk about an enterprising new service known as Uber – a San Francisco-based tech startup that blends mobile technology, car transportation, and logistics ......