As promised, here's my view on Dairy Farm International Holdings Ltd ("DFIHL"). Which I am  doing because I said I will, although I am sure nobody is going to hold it against me if I don't. I will be doing a comparison between Sheng Siong Group Ltd ("SSGL") food business against DFIHL in Singapore since that's the only thing they have in common. Later on, I'll take a look at DFIHL on it own to see what it has going for it. If we were to compare SSGL and DFIHL it is clear that industry competition is intense and market conditions are less than ideal. That could be why Shop N Save stores were rebranded to Giant as the latter has a stronger brand awareness and the former has nothing special going for it. Cold Storage has been doing well given it's more premium branding and wider array of product ......