Analyzing and investing in stocks have been my passion for years. Personally, I feel it is one of the rare few endeavors that taps into our logical, mental and emotional faculties. At the end of the day, not only do we understand how things work in a business but we began to understand more about ourselves and our biases as well as our friends and family members whom we interact with in making investment decisions.

Below are some reasons why I decided to start this blog. Throughout the blog, you will notice that I like to use words like 'we' or 'our' to give credit to people, friends, authors and investors who gave incredible insights to a particular investment concept, business or a specific company during the process of learning, interactions, discussions and research.

The underlying purpose of this investment blog is mainly to: