Not Knowing What You Are Investing Many investors never go beyond the stock prices to find out about the business behind the ticker symbols or name of the stocks. This is similar to judging a book by its cover and assume the quality of the content. A sensible investor should always flip open the book and look into its content.Expecting Every Trade To Be A Winning Trade Never assume or expect every investment you make will be profitable. Every investment comes with a certain amount of risk. Invest All Your Money In One Stock Investing all your money in one stock is akin to betting all your money into a single lottery and hope to win big. Question is how often do you win the lottery? Relying On Financial Media To Make Decision The fascinating and exciting commentary made by the anchor person/s on financial tv or newsletters ......