This is going to be a non stock analysis post as I am still reading on Reckitt Benckiser which shall be my next blog post. I learned an important concept last year when we bought a puppy and had to engage a trainer to aid us in his obedience training. The most important concept of life and which is applicable to stocks as well is summarized in three words: ABC. A means antecedent which is described as a preceding situation or circumstance. B means behaviour which is what you do or react to the antecedent and lastly C is the consequences of your behaviour to the antecedent. For example, you hate your job because of various reasons (antecedent), you decide to be lazy and not be as diligent as before (behaviour) and weeks pass by and your boss does nothing (consequence). You realize that if you disappear during office hours …