The AGM (Annual General Meeting) is coming. The annual report is printed with fancy images, painting a positive picture of the company. Looks like a colourful brochure to me. I flip the pages and more stunning visuals pop up. Selling the business may be appealing, however, that’s not important to me. What’s critical is the information beneath, which I need to tear out bits and pieces. One of the first things I will look at is the CEO/Chairman statement. It’s an executive summary, providing an overview of the business. The statement is found in the first few pages of the prospectus. As example - I will use FJ Benjamin Annual Report 2012/2013. FJ Benjamin is in the business of selling apparel in retail outlets Previously, I did a post regarding about the first 2 questions that a Retail Investor should ask in an annual report Before going further, I will ......