A simple analysis of Eu Yan Sang (EYS), accompanied by a simpler introduction to the regional Traditional Chinese Medicine (TCM) industry.
Highly-fragmented Competition
The regional TCM industry is characterized by a highly fragmented and intense competitive landscape with 3 main players – mom-and-pop stores, domestic companies and international companies. The strength of domestic and international companies differs widely across countries while information regarding the mom-and-pop segment remains relatively opaque. Companies also have differing business models and geographical scope.
Introducing Eu Yan Sang
EYS positions itself as a premium wellness and healthcare company which manufactures and distributes its TCM products in Singapore, Malaysia, Hong Kong, Macau and China. Best-selling products include Bottled Bird’s Nest, Bo Ying Compound, Bak Foong Pills, Lingzhi Cracked Spore Capsules and Essence of Chicken. It also owns the Healthy Life Group (HLG) in Australia.
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What investors need to know
EYS is a premium brand with its products ......