During hard times, mediocre businesses go under, good businesses survive and great businesses thrive. Investing is as much as focusing on the risk as the reward. History is littered with stories of hubris, and once great businesses which succumbed from a wayward bet or undue leverage. Seventy Years ago, Benjamin Graham wrote Security Analysis, paving the way for subsequent generations of value investors to follow. The appeal is intuitive to those who understand it. The simple idea that shares are not just mere pieces of paper (or electronic blips on a screen), but fractional ownerships in a business is key. Investing in common stocks is thus really about investing in businesses. Fundamental analysis is at the heart of a successful strategy. More importantly, it levels the playing field significantly, providing for a vast array of information such as:

1. Insider (i.e. Management and Significant Shareholders) Ownership, and Buys/Sells
2. Audited Financial ...

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