What are real needs? If you look at Maslow's hierarchy of needs, we really don't need that much to survive and lead a decent life. In fact, distilling this to Singapore's context, our real needs can be categorized into:
- House: a roof over our head
- Food: for sustenance
- Clothing: comfy and to keep us warm
- Hygiene: to refresh and keep dirt away
Today, however, our "needs" have transformed into the following:
- House: A comfortable apartment with lots of space. Or a condo. Or a bungalow. Nicely renovated. Fitted with the latest electronics and flat-screen TV. Swanky laptop. Wide array of kitchen gadgets and cooking tools. Swimming pool, sauna and gym facilities.
- Food: Organic food. Exotic cuisine. Fresh fruits. Wagyu beef over other types. Restaurant and cafe food. Alcohol, fruit juices and flavoured drinks. Variety in meals.
- Clothes: Trendy. The latest IN fashion. Branded labels. Runway fashion. Celebrity-inspired looks. ...
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