I love companies that are easy to understand (Supermarket), selling recurring items (your toilet papers, razor blades, food). Sheng Siong has it all! Some of you might ask, why Sheng Siong? why not purchase a bigger company like Dairy Farm? I have analysed both sets of financials and both are equally impressive but I prefer a smaller company which has the potential to explode in earnings. (From Peter Lynch :p) It’s average ROE for the past 6 years was 33%! Balance sheet is mightily strong because it is generating so much cash. P/E was a mere 10.56 compared to the rate the company’s profit was growing at. I took the plunge and purchased it at $0.395 in 2011. From the chart, you can also see that I’ve added more recently in February 2015. I’ve looked again at it’s fundamentals and I’m still loving it. The story is still the same, ......