How should our thinking approach be like with regards to investing? With this I hope to share my thinking on how one should form an approach to investing.

Reading various forums, news sites, bloggers etc. one thing I realise is that individuals prefers the stocks that are either common or enjoys a large consensus. While I am not saying that the majority is wrong, as to be able to convince the large majority that something is worth investing, more often than not there is some truth in it. However, if we truly want to beat the market returns, which is determined by the investments of the majority, how does one do so by taking the consensus approach?

Individuals should take the path less travelled, a more contrarian and in some way “lonely” approach with regards to investing. It is this vast difference in standpoint that makes one uncomfortable when facing the majority ...