In today’ busy Singapore, cooking at home seems to be a luxury for families whereby both parents are working. However, with an abundance of food catering companies here, eating delicious, freshly cooked and healthy food is becoming easier. In a nation obsessed with good food (we all know that our national favourite hobby is food), the food catering business here seem to be flourishing. Ordering of food via telephones and the internet has never been easier. Indeed, the use of digital ordering strategy is a global trend (read here), whereby companies like Domino’s Pizza, Neo Group Ltd and Sakae Holdings Ltd are already investing in the Online Order System here to drive sales. One such food catering company is Neo Group Ltd. It is recently listed in the Singapore Market (July 2012). Its business can be broken down into 2 portions:

1. Food Catering business (Neo Garden Catering, Orange Clove Catering, Deli Hub Catering and Best Catering)
2. Food ...

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