Ouch, I have been drinking Yeo’s soya bean? Should Breadtalk’s investors be worried about soya bean saga? Earlier this year, Breadtalk came under fire for its commemorative bun “Lee bu kai ni” which was seen by public as bad taste and a poor marketing gimmick taking advantage of the passing of founding father Lee Kuan Yew. What was less known was that Mr. Lee was an idol of George Quek, Chairman of Breadtalk and was deeply apologetic for the decision. But yet again, Breadtalk came under public’s highlight again for a second time this year for using Yeo’s packaged soya bean and passing it off as “fresh soya bean”. It was serious enough for Mr Seah Seng Choon of CASE to label the action as “improper and misleading” and almost certainly enough to piss their loyal customers off. Charging $1.80 for 350ml of Yeo’s soya bean when you could ......