- Do price comparison easily;
- Check out reviews and feedback on an item; and
- Purchase stuff from literally anyone in the world with an internet account.
My wife has a knack for impressing me with her money saving skills.
Picture this: Fancl Sunguard SPF 50 (60ml) sunblock lotion sells for a retail price of $42.00. She managed to purchase it at $17.00. A grand saving of $25.00 (60%).
How did she do it?
It is all thanks to Qoo10, the Singapore online marketplace. Through daily interactions on the website, she has managed to accumulate sufficient vouchers and points (so called "Q-points") to offset the purchase by 60%.
Seriously, e-commerce (think Qoo10 and Taobao) is giving the brick-and-mortar retailers a run for their money. The web has empowered the consumer to: