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Cheap prices for consumers By providing the cheapest prices for consumers and constantly reducing the price through the ......A while back I was reading Henry Ford's autobiography, My Life and Work, as well as another one of his books, Today and Tomorrow. I find them good reads that I would recommend to you (still haven't had time to put them under the Interesting Reads page of the blog). The ideas in this book aren't just nice for reading and for aspiring entrepreneurs, but I think that they actually represent qualities of good companies that we should be looking out for and I think that there are points that are similar with Philip Fisher's "Common Stocks and Uncommon Profits", which I've did a post on at Growth Investing vs Value Investing. I'll be covering some of the key ideas which I have found useful and interesting.